The FranklyTho Standard: What Makes Our Tees Different

A good slogan can make you stop scrolling.

It cannot make a bad T-shirt good.

That's an important distinction.

At FranklyTho, the sentence may be the first thing you notice, but there is an actual garment underneath it.

And if you're going to wear something more than once—which we strongly recommend—the fit, fabric, print placement and overall design matter just as much as the joke.

That's what we mean when we talk about the FranklyTho Standard.

Not a mysterious certification.

Not a gold badge we invented ourselves.

Just a set of decisions we use to keep our tees consistent, wearable and recognisably FranklyTho.

1. It Starts With the Fit

You can put excellent typography on a badly proportioned T-shirt.

You still have a badly proportioned T-shirt.

So before the slogan, there is the silhouette.

FranklyTho adult tees are built around a relaxed unisex oversized fit.

That means the oversized appearance comes from the proportions of the garment itself—not simply from telling you to buy a normal fitted shirt three sizes larger.

The goal is:

• More room through the body
• A relaxed shoulder line
• Comfortable sleeve proportions
• A shape that hangs rather than clings
• Enough structure to look intentionally oversized

In your normal size, the intention is already relaxed.

Want more volume? You can size up.

Want less? Size down.

But the starting point is already designed around the oversized silhouette.

If you're wondering exactly how an oversized tee should sit at the shoulders, chest and hem, we wrote a complete oversized T-shirt fit and sizing guide .

2. Why 180 GSM Cotton?

Fabric weight sounds like the least exciting part of buying a funny T-shirt.

Until you wear one.

Then it becomes fairly relevant.

GSM means grams per square metre. It's one way of describing the weight of fabric.

FranklyTho adult tees use 180 GSM cotton.

Why?

Because we want a fabric with enough substance to support the oversized silhouette without making the shirt feel unnecessarily heavy.

For us, 180 GSM sits in a useful middle ground:

• More structure than an ultra-lightweight tee
• Enough body for a clean oversized shape
• Comfortable for everyday wear
• A useful surface for statement printing
• Substantial without turning a T-shirt into outerwear

Is GSM the only thing that determines whether a T-shirt is good?

No.

Anyone telling you one number automatically proves quality is making life suspiciously simple.

Fabric composition, construction, cut, finishing and print all matter too.

But weight is one of the choices that affects how the finished garment actually hangs.

3. The Statement Comes First

FranklyTho isn't built around putting random graphics onto blank T-shirts.

We start with language.

The thought.

The observation.

The sentence somebody reads and immediately thinks:

“Unfortunately, that's me.”

A FranklyTho slogan should feel recognisable before it feels clever.

That's why so much of the collection revolves around things people already experience:

• Bad texting
• Questionable dating history
• Work
• Social exhaustion
• Overthinking
• Petty thoughts we're definitely over
• Being fine according to extremely limited evidence

Real life is doing most of the writing for us.

4. Typography Isn't Decoration

When words are the design, typography becomes part of the product.

A slogan has to be readable.

It needs enough visual hierarchy for somebody to understand the main thought quickly.

And it needs to sit naturally within the proportions of the shirt.

That's why FranklyTho uses a consistent hierarchy across many of its statement designs:

• A stronger main phrase
• A smaller secondary thought where appropriate
• Controlled spacing
• A deliberately limited print area
• A small FranklyTho brand signature beneath the statement

We don't want every new slogan to look as though it came from a completely different company.

Because it didn't.

5. Why Put the Statement on the Back?

Because it gives the message room.

And because there is something we like about the timing.

From the front, the shirt can remain clean.

Then you turn around.

There it is.

A larger back print gives us enough space to make the statement readable without turning the entire garment into visual noise.

It also means the tee can still work as part of a normal outfit.

Jeans.

Cargos.

Shorts.

Tailored trousers.

Whatever you normally wear while making questionable decisions.

Our oversized T-shirt styling guide covers 11 ways to build an outfit around that silhouette.

6. We Keep the Colour System Deliberately Controlled

A statement shirt does not automatically improve when you add eleven colours.

So we don't.

The FranklyTho visual system is intentionally restrained.

Black and white form the foundation because they:

• Keep the typography readable
• Work easily with an existing wardrobe
• Give the slogan visual priority
• Keep different designs feeling like part of the same brand

Selected designs can introduce controlled accent colours, but the goal stays the same:

Make the statement easy to notice.
Make the shirt easy to wear.

7. Wearability Matters More Than Novelty

There is an easy trap with novelty clothing.

Something makes you laugh once.

You buy it.

Then it never leaves the drawer because you don't actually want to wear it outside.

That's not what we're trying to make.

We want the joke to live on a tee you'd consider wearing even if the print wasn't there.

That's why fit and visual simplicity matter.

A FranklyTho tee should work with:

• Denim
• Cargos
• Shorts
• Skirts
• Relaxed trousers
• Jackets and overshirts

You shouldn't need an entirely new wardrobe to accommodate one funny sentence.

You already paid enough for the wardrobe.

8. One Brand, Not 47 Unrelated T-Shirts

Consistency matters to us.

Not because every shirt should look identical.

But because each one should still feel like FranklyTho.

When you move from one slogan to another, certain things remain familiar:

• The oversized silhouette
• The typography hierarchy
• The back-print approach
• The small brand signature
• The black-and-white foundation
• The same dry sense of humor

A brand is more than putting the same logo underneath unrelated products.

It should have a point of view.

Same Standard. Different Moods.

The product system stays consistent.

The mood doesn't have to.

9. We'd Rather Be Specific Than Say “Premium” 27 Times

“Premium.”

“Luxury.”

“Exceptional.”

“Revolutionary.”

Those words are very easy to type.

We'd rather tell you what you're actually looking at.

For the adult tee range, that means information such as:

• 180 GSM cotton
• Unisex oversized fit
• Sizes XS–3XL
• Product-specific colour options
• Clear garment measurements
• Published care information
• Visible shipping and return policies

Specific information gives you something useful to make a decision with.

“Trust us, it's amazing” does not.

We Publish the Measurements Too

Oversized sizing is especially difficult to judge from a letter alone.

One brand's medium can feel very different from another brand's medium.

So our size guide provides garment measurements to help you compare the tee with something you already own.

That's much more useful than:

“Just buy your usual size and hope for emotional support from the returns department.”

Measure a T-shirt you already like.

Compare the width, shoulder and length.

Choose the amount of volume you actually want.

Significantly less dramatic.

Quality Also Means Knowing Who You're Buying From

Product quality is only part of buying online.

You also want to know what happens after you click “buy”.

FranklyTho publishes information about:

• Shipping
• Returns
• Order tracking
• Sizing
• Contact
• Our brand and what we stand for

You can read more about the company in Inside FranklyTho: What We Make, Why We Make It & What We Stand For .

Or go directly to our Our Story , Shipping Policy and Returns Policy .

What the FranklyTho Standard Doesn't Mean

It doesn't mean we're going to tell you our T-shirt is the greatest piece of cotton ever created by humanity.

That would be difficult to prove.

It also doesn't mean every person wants the same fabric weight, silhouette or style.

Some people love fitted tees.

FranklyTho probably isn't trying to convert them.

What we can do is be clear about what we make:

Relaxed oversized tees.
Clean statement design.
Dry humor.
A consistent point of view.

Then you can decide whether that's your thing.

What Should You Look for in Any Statement T-Shirt?

Even if you're shopping somewhere else, these are useful questions to ask:

1. Is the garment actually designed for the fit being advertised?
2. Does the brand tell you what the fabric is?
3. Are garment measurements available?
4. Is the print positioned properly for the shape of the tee?
5. Would you wear the shirt if you weren't taking a product photo?
6. Can you find clear shipping and return information?
7. Does the brand feel consistent from one product to the next?

A very funny sentence is a bonus.

The Tee Has to Earn the Slogan

FranklyTho begins with words.

But it can't end there.

The fit needs to work.

The fabric needs to support it.

The typography needs to be legible.

The print needs to sit where it belongs.

And the finished piece needs to work with clothes you already own.

Because ultimately, we're not trying to make T-shirts that look funny on a product page.

We're trying to make T-shirts you'll actually want to wear.

The fact that they may also explain your personality to strangers is simply efficient.

Frequently Asked Questions

What weight are FranklyTho T-shirts?

FranklyTho adult oversized tees use 180 GSM cotton, giving the fabric enough substance to support the relaxed silhouette while remaining suitable for everyday wear.

Are FranklyTho T-shirts oversized?

Yes. The adult tees are designed around a relaxed unisex oversized silhouette rather than relying on customers simply buying a standard-fit tee several sizes larger.

What sizes are available?

FranklyTho adult oversized tees currently run from XS through 3XL. Check the individual product page and size guide for current availability and garment measurements.

Should I size up in a FranklyTho tee?

You generally don't need to size up simply to achieve an oversized appearance because the tee is already designed with a relaxed cut. Choose your usual size for the intended oversized look, size up if you want additional volume, or size down if you prefer less.

Why does FranklyTho use back prints?

The back gives statement typography more room while allowing the front of the T-shirt to remain visually clean. It also creates a consistent design language across the collection.

What makes FranklyTho different from a generic slogan T-shirt?

FranklyTho combines a consistent oversized garment system with controlled typography, recurring brand moods, a defined visual language and slogans built around dry, relatable humor rather than treating every design as an unrelated novelty graphic.